VivaKi Partners With Nativo For Native Ad Campaigns

Native advertising startup Nativo and VivaKi, a tech-focused agency within ad giant Publicis, announced today that they've formed a strategic partnership. Basically, VivaKi will be using Nativo technology to run campaigns for Publicis clients. The partnership is another sign that the ad industry is becoming interested in native advertising (a loose term that basically covers sponsored posts and other ads that match the format of the surrounding content) generally and Nativo particularly.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/IfHq32ip7u4/

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